Winter is the season to rejoice for some, but it is also the time to struggle for many. When we sit in the comfort of our homes waiting for the food we ordered, a hardworking guy out there is riding on his 2 wheeler through the chilly wind to make sure that our food is served hot.
#TumhariMehnat was an initiative by Caltex Pakistan under their Winter Bliss campaign to help and reach out to all such people out there who leave the comfort of their homes every day to bring comfort to us. Whether it’s the traffic police guy who stands tall throughout the summer heat and winter breeze; the milkman touring his way around the city or the newspaper guy who wakes up early every morning to bring freshly brewed headlines to our doorstep – we have super heroes all around us! But not all of them can afford to wear a cape, least of all a jacket to keep themselves warm.
Caltex Pakistan took a step this winter to give out a small token of appreciation to all these superheroes who rightfully deserve it and also enabled everyone to do the same.
During this campaign a winter care kit including helmet and winter jackets were sent out to various social media influencers and bloggers that helped create a positive chain reaction on the hashtag, garnering over 50 Million+ Impressions.
Through this campaign people got a chance to recognize and appreciate the efforts of all these people around us who work outdoors in the cold.
Here are some heart-warming stories on #TumhariMehnat that are truly inspirational.
Zafar Khan has been working at my office since long. He got 4 daughters and they all go to school. Zafar himself isn’t literate but is determined to provide education to his daughters. Gave him this #Caltex #Havoline zipper and helmet as a token of respect#TumhariMehnat pic.twitter.com/S20xhtsWbG
— Main Abdul Majid Hoon (@ComicsByMajid) January 22, 2018
Not sharing his name or where he works, but he's a newly recruited delivery boy who didn't have a helmet and was driving pretty fast.
This helmet will help him protect himself while learning about safety first too.#TumhariMehnat pic.twitter.com/zticrv1eVJ
— Hina Safdarr (@hinasafi) December 27, 2017
Drives around the car and runs chores all day long. Meet our office driver & helper Mohammad Ali. He goes back home on a bike in these cold winds. Though he had a helmet and jacket but gave him this new pair last night.
His happiness was unmatched ☺ #TumhariMehnat ko Salam pic.twitter.com/vMC2cxiunR
— Amber Zulfiqar (@Cheese_Pakora) December 23, 2017